Soft2Bet’s ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner

ToonieBet, an online casino for players across Ontario, announced Thursday a new strategic partnership with the NHL’s Ottawa Senators. The collaboration makes ToonieBet the Senators’ official online casino partner.

“Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localized, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

Through this partnership, fans will have the chance to win Senators merchandise and tickets as ToonieBet continues to grow its brand via in-arena branding, regional broadcast coverage, and digital promotions.

ToonieBet In-Arena Rink Board Signage Will Be Visible At The Canadian Tire Centre During Senators Games

Key highlights of ToonieBet’s partnership with the Senators will include:

• Digital inventory throughout the Senators site on NHL.com
Soft2Bet's ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner Soft2Bet's ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner
• In-arena rink board signage for home games
Soft2Bet's ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner Soft2Bet's ToonieBet Partners with Ottawa Senators to Become Official Online Casino Partner
• Virtual slot signage for several games

Martin Ballard, VP Corporate Partnerships for Ottawa Senators, added:

“We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

The Senators play at the Canadian Tire Centre in Kanata. The arena opened in 1996 and was originally known as The Palladium. With standing room included, the arena holds 19,344 people.

Jose Del Pozo

Jose is an iGaming analyst with wide experience within the sector. He has been working as content writer on casino and betting websites for more than 10 years, contributing on websites like Pokerlistings, Casinobee, Betpack among others, sharing his insights and perspective for the future ofthe iGaming market.