Southampton FC has announced Midnite as its training kit partner for the 2025-26 season.
Midnite, a leading UK online casino, will sponsor a football club for the very first time and the partnership is yet another venture from the firm into the world of sport.
Southampton FC Announce Midnite As Training Kit PartnerNot to mention across St Mary’s Stadium and in the dugout.
Welcoming Midnite as our newest partner 🤝
Southampton FC Announce Midnite As Training Kit Partner
Southampton FC Delighted To Have ‘Dynamic Challenger’ Midnite On Board
Southampton FC Announce Midnite As Training Kit PartnerMidnite was founded in 2018 by Nick Wright and Daniel QU, who previously created the daily fantasy sports platform ‘Dribble’ in partnership with Flutter and Sky Bet.
The UK betting site holds a licence in Britain and the notable expansion of marketing efforts is largely down to new Head of Brand Marketing, Andrew Mook – formerly of Flutter.
Midnite added horse racing and casino options to its platform in 2023 and the company’s team has grown from 60 to 110 over the last year.
Its latest round of funding raised £7.7 million, bringing their total capital to around £25.8 million.
Midnite Continue High-Profile Marketing Initiatives Including FIFA Club World Cup Deal
Southampton FC Announce Midnite As Training Kit Partner recently signed on as the official partner for Channel 5’s coverage of the 2025 FIFA Club World Cup.Sports fans will start getting used to seeing the logo scattered around the globe with Midnite branding featured across the tournament’s live broadcasts and highlight shows.
It also became the official UK betting and casino partner of the Snooker World Championship which ran from April 19th to May 5th earlier this year.
An estimated 500 million eyes watched the event live on worldwide platforms and Midnite is developing into one of the UK’s fastest-growing betting companies.
