Sports Illustrated and 888 Holdings Set for Colorado Sports Betting Launch

Speaking at the time of the announcement, Itai Pazner, CEO, 888 said:

“We are delighted to announce this strategic partnership, enabling us to accelerate our investment into the U.S., which represents one of the most exciting long-term growth opportunities for our company. Sports Illustrated is an iconic sports media brand, with high awareness and consumer loyalty.

This agreement provides us access to millions of engaged sports fans across the U.S., giving us a high-volume and cost-effective customer acquisition channel, and great content to engage sports fans. We are excited about the potential to deliver our cutting-edge, proprietary sportsbook platform into the market, providing Sports Illustrated fans with a first-class betting and gaming experience.”

Jamie Salter, Founder, Chairman and CEO, ABG then added:

The Colorado launch begins a new phase for Sports Illustrated as the company tries to recover from a decline in subscriptions in recent years and the laying off of over 25% of its workforce between 2018 and 2020.

Once SI Sportsbook launches in Colorado, the partners will begin to focus their efforts of launches in Indiana, Iowa, and New Jersey.

Olivia Richardson

Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.