Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid
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Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid

Someone actually approved this marketing campaign

by - Monday, January 17th, 2022 3:45
Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid

The British betting site has posted the offer on Twitter asking for proof of an NHS Covid Pass in exchange for a free £5 bet on its platform alongside an image of Novak Djokovic.

fitzdares betting offer covid and tennis player Novak Djokovic
Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid issued on the ASA website, the authority encouraged people to report gambling ads that ‘refer to the COVID-19 crisis or related matters’.

The UK Chancellor also noted recently that both the government and the ASA had made a ‘commitment to act quickly and robustly against ads that exploit people’s health-related anxieties.’

The company also sent out a marketing email to all its users with the offer; a move that could potentially land the sports betting operator in hot water with the UK Gambling Commission.

djokovic gambling ads
Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid Sportsbook Breaks ASA Advertising Code to Cash in on Djokovic & Covid

Gambling Industry News has reached out to Fitzdares.com CEO William Woodhams and the UKGC for comment.

Ciaran McEneaney

Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.