The CEOs of Flutter and PENN Entertainment confirmed that the companies are considering launching prediction markets in the US market.
Flutter CEO Peter Jackson commented on the topic during the company’s Q1 earnings call, where reported revenue was lower than expected, and prediction markets could be a way to increase company profits in the future.
Flutter, who operate FanDuel in the US, also owns Betfair, a European betting exchange that allows users to trade predictions. In light of the expansion of companies such as Kalshi and Crypto.com into sports betting markets, CEO Peter Jackson said they could bring Betfair to the US.
Flutter And PENN Entertainment Consider Launching Prediction Markets Flutter And PENN Entertainment Consider Launching Prediction Markets.“Clearly, in states that haven’t regulated, there’s a sort of prime the pump type of opportunity that is not that dissimilar to some of the DFS (daily fantasy sports) stuff, albeit it’s worth remembering that DFS is a really good precursor to the parlay product, whereas the prediction markets are quite limited. So look, we’re interested in the potential opportunity,” Jackson noted.
PENN Entertainment also expects to participate
Similarly, PENN Entertainment CEO Jay Snowden commented that the company would participate in prediction markets if the opportunity arises.
Flutter And PENN Entertainment Consider Launching Prediction MarketsThe company partnered with ESPN Bet to offer sports betting in the US, and the deal is up for review next year. On the future of the partnership, Snowden said, “I think it will probably be obvious not just to us, but obvious to others as well, to the path that makes the most sense. We’re staying focused, and our teams are staying focused, on working together to deliver a really great and differentiated experience.”
He remained optimistic for the rest of the year, stating, “We’re confident it will deliver solid results through football season and going into 2026 we have the opportunity to really show why we did this deal in the first place.”
Prediction markets the future of betting?
Flutter And PENN Entertainment Consider Launching Prediction Markets Flutter And PENN Entertainment Consider Launching Prediction Markets on Kalshi, setting a precedent for the markets to continue spreading.Crypto.com and Kalshi now offer single-match markets on NBA, MLB, NHL, and NFL, and sportsbooks are looking on with envy. Sites such as ESPN Bet and FanDuel are under the control of state regulators, must apply for licenses, and pay fees and taxes to legally operate.
Further legal approval could lead to sportsbooks creating their own prediction markets in a bid to maintain control of the gambling industry.
Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News, bringing excellent knowledge of the world of sports betting and online gambling. Adam focuses on emerging stories in the ever changing landscape of betting in the US. Read the latest on prediction markets, changing legislation, and sweepstakes.
