The CEOs of Flutter and PENN Entertainment confirmed that the companies are considering launching prediction markets in the US market.
Flutter And PENN Entertainment Consider Launching Prediction Markets, and prediction markets could be a way to increase company profits in the future. Flutter And PENN Entertainment Consider Launching Prediction Markets“It’s worth reminding, we do operate the world’s largest sports betting exchange. We know this space well. The Betfair Exchange has for many years given us very good insights in terms of how this stuff can play out,” Jackson said.
He went on to add that prediction markets could “prime the pump” and offer an avenue into states that currently prohibit online sports betting apps.
Flutter And PENN Entertainment Consider Launching Prediction MarketsPENN Entertainment also expects to participate
Flutter And PENN Entertainment Consider Launching Prediction Markets Flutter And PENN Entertainment Consider Launching Prediction Markets Flutter And PENN Entertainment Consider Launching Prediction MarketsHe remained optimistic for the rest of the year, stating, “We’re confident it will deliver solid results through football season and going into 2026 we have the opportunity to really show why we did this deal in the first place.”
Prediction markets the future of betting?
Kalshi is proud to advertise that they offer legal sports betting in all 50 states and have scored victories in court recently against state regulators. Under jurisdiction by the Commodity Futures Trading Commission (CFTC), the company argues that they are beyond the control of state regulators.
States and sports leagues, including the MLB and NBA, have raised concerns about the lack of oversight on prediction markets and urge the CFTC to step in. However, the CFTC this week withdrew its legal challenge over election betting on Kalshi, setting a precedent for the markets to continue spreading.
Crypto.com and Kalshi now offer single-match markets on NBA, MLB, NHL, and NFL, and sportsbooks are looking on with envy. Sites such as ESPN Bet and FanDuel are under the control of state regulators, must apply for licenses, and pay fees and taxes to legally operate.
Further legal approval could lead to sportsbooks creating their own prediction markets in a bid to maintain control of the gambling industry.
Adam is an experienced writer with years of experience in the gambling industry. He has worked as a content writer and editor for five years on sites such as Oddschecker, CoinTelegraph and Gambling Industry News, bringing excellent knowledge of the world of sports betting and online gambling. Adam focuses on emerging stories in the ever changing landscape of betting in the US. Read the latest on prediction markets, changing legislation, and sweepstakes.
