Twitch Platform Bans Gambling Affiliate Links For Slots, Roulette & Dice Games

Twitch released a Creator Update on Wednesday August 11th announcing that the streaming platform will now prohibit all promotional links and gambling affiliate program referral codes for slots, roulette, and dice games. The new restrictions are set to take effect from Tuesday August 17th.

“To prevent harm and scams created by questionable gambling services that sponsor content on Twitch, we will prohibit sharing links and/or referral codes to sites that offer slots, roulette, or dice games. We will continue to monitor gambling-related content and update our approach as needed.”

The move by Twitch to target the promotion of gambling products by its streamers comes following complaints from both viewers and anti-gambling advocates.

Many of the top slots streamers on Twitch are reportedly deceiving consumers by not playing with real money, their own money, or in some cases by playing on fake casinos.

Twitch has proven to be a huge revenue driver for both gambling providers and their affiliates who promote their products during live streams. As a result, the move could have a significant impact on online casino revenue as streamers will now have very little reason to promote products without the benefit of referral codes or links.

Earlier this year, Twitch found itself on the wrong side of Slovakian court ruling that banned the platform outright for allowing the streaming of illegal content that included live gambling streams. This decision has since been overturned although it did raise many questions with regards to the company’s policies on gambling.

Natasha Lyndon

Based in London, Natasha is a former sports journalist with experience working for some of the biggest athletes & brands in the world of sports and iGaming.