The report goes on to mention that Rhodes’ approach has been welcomed by both the Commission and at the highest level of the UK Government.
Rhodes’ tenure will begin with the government gambling review and the contest for the fourth National Lottery license.
In December 2021, Rhodes outlined his approach to operator misconduct and his vision for the industry in a speech at the GambleAware conference saying:
UK Gambling Commission to Appoint Permanent Chief Executive“TOO MANY OPERATORS ARE NOT COMPLYING WITH OUR RULES. THIS YEAR IS ON COURSE TO BE OUR BUSIEST YEAR. WE STILL SEE CASES THAT MAKE EVERYONE BLUSH. THAT HAS TO STOP.”
UK Gambling Commission to Appoint Permanent Chief Executive“In terms of our role at the Gambling Commission, our job is to permit gambling. It’s to license gambling as long as that is consistent with the licensing objectives. Those objectives say that gambling must be fair and transparent, crime free and protect the vulnerable from harm.
UK Gambling Commission to Appoint Permanent Chief Executive