The UK Gambling Commission has announced that it has fined PPB Counterparty Services Limited, trading as Paddy Power and Betfair, £490,000 (€565,132) for sending push notifications to devices of self-excluding customers.
UKGC Fines Paddy Power for Marketing to Self-Excluding GamblersAccording to the commission, this was a clear failing of the company’s social responsibilities and therefore a breach of its licensing conditions. UK gambling regulations state that gambling businesses must take all reasonable steps to prevent any marketing material being sent to a self-excluded customer. The customer’s name and details must also be fully removed from any marketing databases within two days of receiving the completed self-exclusion notification.
UKGC Fines Paddy Power for Marketing to Self-Excluding Gamblers UKGC Fines Paddy Power for Marketing to Self-Excluding GamblersWe would advise all operators to learn from the operator’s failures and ensure their systems are robust enough to always prevent self-excluded customers from being sent promotional material.”
This brings the total fines for 2023 to more than £50,721,772 (€58,497,538). Gambling industry sanctions and fines in 2022 came to €251,712,034 / $269,532,490 – a significant increase of 443.9% compared to 2021’s total of €44,753,969 / $48,642,992.
