BetMGM has announced a strategic partnership with X (formerly Twitter), becoming the social media platform’s exclusive Live Odds Sports Betting partner.
X Embraces Sports Betting with BetMGM PartnershipSpeaking of the deal BetMGM CEO Adam Greenblatt said:
“X is the center of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience. We look forward to adding intel and content that enhances the platform’s interaction around sports.”
X users in the United States will be able to view BetMGM’s latest betting odds on pro football in the coming weeks. The odds interface for each game will then link to BetMGM’s app or website. BetMGM has stated that the integration will evolve and grow in its functionality over the coming months.
X CEO Linda Yaccarino said of the deal:
“Sports never sleep on X and now with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports fans on X even closer to the action so they can cheer, and now bet, on their favorite teams.”
