Australian gaming company Aristocrat has announced the launch of its new online real money gaming (RMG) division — Anaxi.
Earlier this year, the company revealed that it would create a new independent online gaming division as part of its strategy to grow its business in the online RMG industry. The strategy was described as a ‘build and buy’ growth strategy and saw the company acquire B2B online RMG supplier Roxor Gaming in September of this year.
Speaking of the new brand launch ahead of G2E in Las Vegas, Anaxi Chief Executive Officer, Mitchell Bowen said:
Aristocrat Announce New Online Real Money Gaming Division - Anaxi“We are thrilled to be showcasing our new Anaxi brand at G2E Las Vegas and invite our customers, partners and players to ‘Experience Anaxi’ with us on the Aristocrat Gaming stand.”
Aristocrat Announce New Online Real Money Gaming Division - Anaxi providers in the USA by the end of the calendar year 2022.Anaxi is a third business unit within Aristocrat Group sitting alongside Aristocrat Gaming and the Pixel United mobile-first publishing business.
Aristocrat Announce New Online Real Money Gaming Division - Anaxi.