The National Hockey League (NHL) has announced a marketing partnership with land-based gaming operator Bally’s Corporation.
The partnership deal will allow Bally’s to use NHL branding and logos along with the league’s official stats and data in conjunction with its sports betting operations.
The deal sees the NHL become Bally’s first national sports league partner and is the latest step in the gaming giant’s move into the world of sport.
Bally's Becomes NHL Sports Betting Partner in the Gambling Giant's First Ever Partnership with a Sports League purchased owned by Sinclair Broadcast Group. At the same time, Bally’s announced an agreement to purchase sports betting platform Bet.Works for $125 million.The deal with Sinclair will allow Bally’s to create and broadcast NHL content across 19 networks extending the brand’s reach and helping to promote its sports betting services.
Speaking of the partnership, Keith Watchel, Chief Business Officer and Senior Executive Vice President of the NHL said:
Bally's Becomes NHL Sports Betting Partner in the Gambling Giant's First Ever Partnership with a Sports League, George Papanier, President and Chief Executive Officer of Bally’s Corporation said of the deal:“We’re thrilled to become the first national sports league partner of Bally’s Corporation.
Bally's Becomes NHL Sports Betting Partner in the Gambling Giant's First Ever Partnership with a Sports League
Bally's Becomes NHL Sports Betting Partner in the Gambling Giant's First Ever Partnership with a Sports League. A deal that will see the league receive 43,106 shares in the Australian online sportsbook.“We are thrilled to enter into this partnership with the NHL, which represents an important milestone in our strategy to become a leader in the online sports betting and iGaming space.
Bally's Becomes NHL Sports Betting Partner in the Gambling Giant's First Ever Partnership with a Sports League
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Ciaran has been working within the Gambling Industry as a deep analyst since 2019. His deep knowledge and understanding of all the gambling regulations, and processes makes him a true asset, and an always valuable point of view for Gambling Industry News, allowing us to cover every topics from a brand new perspective.