Following their £2.9bn ($3.7bn) acquisition of William Hill sportsbook in March 2021, Caesars Entertainment will reportedly sell UK and European William Hill betting shops & online businesses.
Caesars Entertainment To Sell Non-US William Hill Assets. William’s Hill’s UK and European online businesses will also form part of the sale.According to the Telegraph, Apollo Global Management may be interested in buying the assets, having already attempted to purchase William Hill in 2020. Israeli Caesars Entertainment To Sell Non-US William Hill Assets, the group behind 888 Holdings is also rumored to be interested.
Caesars Entertainment To Sell Non-US William Hill Assets