The deal allows OlyBet to use official NHL branding in 100 casinos, hotels, and various other venues throughout Latvia, Lithuania, and Estonia. The betting brand will also be permitted to use NHL branding on its own digital assets.
In a press release issued through the NHL , John Lewicki, NHL Vice President said:
“We are thrilled to welcome OlyBet to the NHL family. There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”
Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings added:
OlyBet Signs Deal to Become NHL Betting Partner for Baltic Region OlyBet Signs Deal to Become NHL Betting Partner for Baltic Region OlyBet Signs Deal to Become NHL Betting Partner for Baltic RegionThe OlyBet deal is the latest in a series of NHL partnership deals with gambling and betting firms. Earlier this year the league received shares in PointsBet as part of a deal before partnering with Bally’s in what was the gambling company’s first ever sports league partnership deal.
