The deal allows OlyBet to use official NHL branding in 100 casinos, hotels, and various other venues throughout Latvia, Lithuania, and Estonia. The betting brand will also be permitted to use NHL branding on its own digital assets.
In a press release issued through the NHL , John Lewicki, NHL Vice President said:
OlyBet Signs Deal to Become NHL Betting Partner for Baltic RegionCorey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings added:
OlyBet Signs Deal to Become NHL Betting Partner for Baltic Region“The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”
OlyBet Signs Deal to Become NHL Betting Partner for Baltic RegionThe OlyBet deal is the latest in a series of NHL partnership deals with gambling and betting firms. Earlier this year the league received shares in PointsBet as part of a deal before partnering with Bally’s in what was the gambling company’s first ever sports league partnership deal.
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